The original ad is embedded at the end of this post (if you want to watch it). Basically as the ad begins, a guy clarifies what Aspora is (fastest way to transfer money from abroad to India) and then asks Yuvi for help.
We wonder what exactly Yuvi is going to do.
And then we see what Yuvi does.
This is the traditional storytelling narrative: a character wants something → there is a conflict → and then we see the resolution.
In this ad, the resolution is that Yuvi helps transfer money to different parts of India, for different needs.
If you run a tech company, you probably have used some variation of the storytelling narrative, mostly the below:
want - hello prospect, you want to save time / save money / make money
conflict - this is why existing solutions / approaches are not adequate
resolution: here is our solution - try it
But another narrative that the Aspora ad deploys is that of "showing the product or service in a creative way", and for that the makers have used two main creative devices:
a) show a visual metaphor; and
b) show something bizarre.
Remember that metaphors really help in memorability while the bizarreness helps mostly in catching attention - they play two very different roles.
So while there are many ways to show something bizarre in an ad - and you must have seen many, but..
When you bring in a relevant metaphor, the viewers also remember what you show then, for a much longer time.
As a tech founder, you already have a problem->solution storytelling narrative but may be go back to your pitch and see if there is a way to bring out this "show your product" narrative in a more creative way perhaps? And if you an nail a metaphor, nothing like it. All the best.
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